Tesco 'drivers' mock Christmas ad for containing 'sackable offence'

Tesco's Christmas advert has been called out online for containing a "sackable offence".

Social media users identifying as Tesco drivers, other delivery workers and customers described the ad as "a training video on what not to do".

The ad shows a Tesco worker meeting a customer halfway after she orders her Christmas food shop to her old address, before giving her a lift when her car breaks down.

"Sodding hell, I know it's an ad but that's literally everything we were specifically forbidden from doing in one short clip," posted one user on a Reddit thread discussing the ad that's attracted more than 150 comments in five days.

"It's like something you'd see as an online training video of what not to do on your first day," wrote another.

"Yep, this is one hell of a way to get sacked or severely disciplined," a third user said.

What Tesco said in response

A Tesco spokesperson said the ad aims "to capture the magic of Christmas and employ a bit of creative licence to allow the storytelling to be as impactful as possible".

"This year's ad features a heartwarming interaction between two old friends which takes place when a grocery home shopping order doesn't go to plan.

"In real life, our delivery drivers play an essential part in helping the UK to get their all-important Christmas shopping and the safety of our colleague and customers will always come first.

"We provide clear guidelines to all of our colleagues on how to fulfil their roles and if a customer does need any help with an online order, our customer services team will be happy to help."

(c) Sky News 2026: Tesco 'drivers' mock Christmas ad for containing 'sackable offence'